Ad Agency Advice
Five tips to consider when choosing an advertising agency There comes the time when your marketing needs a huge kick in the rear end. Maybe you or your staff have been writing brochures and web copy,...
View ArticleHME Under Siege
Six marketing lessons for survival The HME industry has been under siege. We have company. Other industries, such as music, went through recent revolutionary technology and distribution changes. The...
View ArticleMarketing and gift policies essential for compliance with federal laws
Q&A with Jeffrey S. Baird Jeffrey S. Baird is chairman of the Health Care Group of Brown & Fortunato, a law firm based in Amarillo, Texas. He represents HME providers, pharmacies and other...
View ArticleStreamlining Strategies
Steps for improving productivity and efficiency No Author: Miriam Lieber read more
View ArticleThe Power of Promotions
Promoting your HME business will increase your sales There are hundreds of ways to promote your business. Promoting is an ongoing endeavor to stimulate sales and keep your brand in your consumers’ and...
View ArticleThe Rocky Road to Retail
The business model has changed, and so must HME providers For the past 20-plus years I have been presenting retail as a viable option for HME businesses. Now it appears that retail has come into its...
View ArticleBoomerology Revealed
The new rules for marketing to America's largest, wealthiest and most influential age group There are 79 million baby boomers in the U.S. alone, and each year this demographic spends more money on...
View ArticleLow-Cost Digital Strategies
Drive retail revenue without blowing your budget The way your customers search, shop and share information online is changing on a daily basis. Understanding what works and what doesn't with today's...
View ArticleHarness the Power of Your Story
Even as marketing technology develops, the story remains your most dominant sales tool Marketing has entered a new era. Technology-based tools enable us to size, identify and measure efforts with...
View ArticleRethinking Senior Advertising
Seniors have spoken, and they're tired of being portrayed as frail and helpless. In a recent study of adults ages 70 and older, only one in five is satisfied with how the age group is depicted in the...
View ArticleThe Value of Cause Marketing
HME providers have a huge opportunity to participate in this effort, and here are the reasons Is collaboration between a corporation and a nonprofit for mutual benefit? Although the term "cause...
View ArticleThe Creator, The Authority and The Lover
This new sales structure will make you the smartest and fastest growing company in your market I love health care, and despite all the pain caused by competitive bidding and new health care...
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Orthopedic Softgoods
Universal Hinged Knee BraceAdvanced Orthopedics Anne Walmsley, National Director of Saleswww.advanced-orthopaedics.comHC: Tell us about what products Advanced Orthopaedics offers to the orthopedic...
View ArticleAlex Orthopedic Inc. Celebrates 30 Years
GRAND PRAIRIE, Texas (May 5, 2016)—This year, Alex Orthopedic, Inc., is celebrating 30 years in business. Founded in 1986, the company began as a manufacturer of Orthopedic Soft Goods and soon expanded...
View ArticleSqueezing Profits
Economists routinely opine that business hates uncertainty, and the truism applies to the HME world in no small measure. At press time, single payment amounts for Round 2 of competitive bidding were in...
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Orthopedic Softgoods
Universal Hinged Knee BraceAdvanced Orthopedics Anne Walmsley, National Director of Saleswww.advanced-orthopaedics.comHC: Tell us about what products Advanced Orthopaedics offers to the orthopedic...
View ArticleAlex Orthopedic Inc. Celebrates 30 Years
GRAND PRAIRIE, Texas (May 5, 2016)—This year, Alex Orthopedic, Inc., is celebrating 30 years in business. Founded in 1986, the company began as a manufacturer of Orthopedic Soft Goods and soon expanded...
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